THE Magic Fox Vintage Smoothie Boutique Urban Forest Pop Up Chill Retreat is to be Britain's first 100 percent twat-friendly festival. If Alex James is not there it's because he's trapped under one of his own pigs As the festival-marketing season begins, the organisers of the new event claim to have concocted the ultimate pretentious weekend for utterly dreadful people. Festival 'curator' Tom Logan said: "My friends and I wanted to create something for ourselves - a right bunch of wealthy jumped-up media twats with a ridiculous sense of entitlement and legions of horrible mop-headed children, all of whom are called Mungo. "We would probably get punched at Latitude. Honestly, we're that bad. "Magic Fox Vintage Smoothie Boutique Urban Forest Pop Up Chill Retreat is a combination of all the most annoying, smug, po-faced aspects of festival culture into a smorgasbord of heavily-branded twatness. "There will be deerstalker hats, depressingly nostalgic 90s dance acts - we'll probably go with Faithless, who are now old enough to be considered ironic - and some fucking thing called The Mystic Dell. "We've got people with moustaches playing gypsy jazz records on a gramophone while the Wombles perform a burlesque routine, stupid fucking food stalls where you can buy a 'hand-raised' pie with an infantile name, and luxury woodland play areas where horrible designer-clad infants can kick frogs while giggling. "It will be a hybrid of Waitrose and The Wicker Man. "Also there will be macaroon biscuits. And people wearing fox masks, just prancing around aimlessly." He added: "But the Magic Fox Vintage Smoothie Boutique Urban Forest Pop Up Chill Retreat isn't just about twats. There's also plenty for pricks, like a bicycle-power retro puppet eco-show that reworks Punch and Judy as an environmental fable. "There will be stalls. We don't know what they'll be selling but everything will be a tenner." Music fan Emma Bradford said: "I'm going to spend that weekend in West London as it will have become temporarily pleasant."